At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily. Together with the use of strong visuals, students will find the text an exciting read - motivating and creating in them an interest in marketing. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts - whether international or from within Asia - that are presented in the cases, examples and vignettes. more Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Marketing has gotten more global, and there is a need to develop marketers who understand marketi.
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